What is the meaning of BTL?

Below The Line
“BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers.

What is BTL program?

It is a marketing strategy where products are promoted on a more personal level than ATL advertising. BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted search engine marketing.

What is BTL space?

Below-the-line marketing employs in-store specials, reward programs, in-home product demonstrations, direct mail, displays at festivals, street theater and trade shows and temporary stores in high-traffic places, email, regular mail and telephone.

How do you do BTL marketing?

BTL activations induce a list of activities that uses innovative ideas to engage its audiences. In the earlier times, BTL marketing activities revolve around direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling & exhibitions.

Is Social Media BTL or ATL?

PPC/social media ads can be extremely well targeted and therefore should be considered for any BTL marketing campaign. While I said above that social media profiles are ATL in nature, any ads that you run through them are BTL as they should have a level of targeting attached to them.

Are events ATL or BTL?

Implementing BTL activities: Outdoor advertisements: Billboards, fliers, banners, sandwich boards, and so on. Direct marketing: SMS, emails, social media posts, pamphlets. Sponsorship: Events, competition.

Are sponsorships ATL or BTL?

Sponsorship is a partnership with different corporates or events to get more impressions and is usually carried as a part of brand building strategies at a BTL level.

Which is more expensive ATL or BTL?

When it comes to cost, the ATL marketing medium is comparatively more expensive than BTL marketing mediums. While ATL marketing drives customer response, BTL marketing increases the point of sale.