What happened to Chotukool?
If it had, any plans to create the chotuKool would have been immediately abandoned. Unfortunately, it took the failure of the chotuKool for Godrej to realize that it had been a mistake to create any type of “low-end” innovation for low-income consumers. Recall what Godrej vice president G.
What is chotuKool?
Chotukool is an innovative approach to tackling the problem of food storage in India, a country in which around one-third of all food spoils and an estimated 80 percent of households do not have access to or use a refrigerator.
Was Chotukool a success?
Godrej sold about 100,000 ChotuKools in its second full year on the market. The early success of ChotuKool led to Godrej being named India’s most innovative company of the year by Business Standard magazine in a ceremony conducted by the nation’s Prime Minister.
Is Chotukool a disruptive product?
Chotukool was born with this inspiration and vision. The idea was conceptualized based on the principles of Disruptive Innovation developed by Prof Clayton Christensen. Disruptive Innovations address the basic needs of the simple customers with easy, simple and affordable solutions.
What are disruptive products?
Disruptive innovation is the introduction of a product or service into an established industry that performs better and, generally, at a lower cost than existing offerings, thereby displacing the market leaders in that particular market space and transforming the industry.
Did the Chotukool pose a threat of disrupting the traditional refrigerator market?
Chotukool did not pose any threat of disrupting the traditional refrigerator market as it was designed for rural India where as many as 90 percent of families could not afford household appliances, did not have reliable access to electricity and had no means of refrigeration.
What are the types of disruptive technology?
Seven different types of disruptive technologies
- Cloud computing. An obvious one for us, this has completely revolutionised how IT and tech firms operate – cloud computing replaced hardware.
- Internet of things.
- Mobile Internet.
- Renewable Energy.
- 3D Printing Technology.
- Next-gen storage solutions.
What is a good example for a disruptive technology?
Recent disruptive technology examples include e-commerce, online news sites, ride-sharing apps, and GPS systems. In their own times, the automobile, electricity service, and television were disruptive technologies.
How do you identify disruptive technology?
Disruptive technologies are innovative, revolutionary technologies that are completely new/unique, and are coupled with a business model that allows them to overtake existing markets, and to create a brand new market that has never existed before.
What is a disruptive technology example?
Disruptive technology is an innovation that significantly alters the way that consumers, industries, or businesses operate. Recent disruptive technology examples include e-commerce, online news sites, ride-sharing apps, and GPS systems.
What is Godrej Chotukool?
The Godrej group established in 1897 is an Indian based conglomerate that has sought out to tackle this problem with an innovative product called ChotuKool. The inspiration behind the ChotuKool product was sparked by the identification of a social problem within India that had not been addressed.
What is the product Chotukool?
The Product ChotuKool is the creation of Gopalan Sunderraman who is the Executive Vice President at Godrej & Boyce Manufacturing. ChotuKool was launched five years ago with a concept of “disruptive innovation”. This type of innovation aims to target the highly populated market segment called “the bottom of the pyramid”.
What is the Godrej ChotuKool distribution ecosystem?
This new distribution ecosystem is just one of the unique experiments that Godrej is trying out to make a splash in the bottom of the pyramid refrigerator market. There are many more. Chotukool does not have a compressor.
How does Godrej manage to lower the price of its products?
Apart from involving village girls in selling the products at a commission of Rs 150 per product sold (something that the company claims will reduce the distribution and marketing costs by 40 per cent), Godrej has gone in for several engineering innovations to keep the price low.