Is a news release the same as a press release?

They research the background facts, interview individuals involved, eyewitnesses, and experts on the subject, and relay the facts. As opposed to press releases — which are marketing tools announcing an upcoming event — news releases can be about any topic a community would find relevant or newsworthy.

What is PR in news?

Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media.

What are press release services?

A press release distribution service offers small businesses a means to disseminate a press release before a targeted audience of bloggers, influencers, journalists, and traditional and digital outlets.

How much should I pay for a press release?

For a press/news release for advertising and public relation purposes, your rates as a professional writer should be: Per hour: high $182, low $30, average $80. Per project: high $1,500, low $125, average $700. Other: high $2/word or $750/page; low 50₵/word or $150/page; average $1.20/word or $348/page.

What is the difference between a social media release and a news release?

Social media releases are billed as a release for your customers rather than the media. Press releases are written to give journalists facts and information so that they can quickly write their own story in any way they want using the facts we provide.

What is the difference between newsletter and press release?

Press releases are generally issued in connection with a single development, event, major change or things of that nature. A newsletter, on the other hand, may be more varied in its subject matter. A newsletter can discuss singular news items but also features columns, sidebars and other subject matter.

How do you get press releases?

How to Submit a Press Release

  1. Find journalists who might be interested in your press release.
  2. Get the journalists’ contact details.
  3. Craft a killer pitch.
  4. Make your subject line irresistible.
  5. Send your press release pitch (at the right time).
  6. Follow-up on your release.

What is the main purpose of press release?

The purpose of a press release is to get attention, make news and generate publicity. Most importantly, press releases are an effective way to create interest around any corporate news in a factual and efficient way.

How does a press release work?

That’s where press releases come in. Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.