Have you wondered why some events have better ticket sales than others? If you are an event organizer, you must have heard of various websites with online ticketing. Based on an article by Ibisworld, the U.S. online event ticket sales industry has been growing at an average rate of 10.8% from 2015 to 2020. Trends indicate that people are shifting from physical ticketing to digital methods.
However, it can be confusing to choose from various tools in the market. A quick look at their webpage may not give you much information.
To begin with, most customers prefer a webpage that makes decision-making simple. In an article by the Harvard Business Review, the measurement of consumer engagement is by the “decision simplicity index.”
The best event websites give customers the flexibility of choosing among a few ticket types. For instance, busy people may prefer getting single-day tickets, while travelers to the event may select the weekend pass.
Event organizers must also be able to set an expiration date for ticket prices. A good marketing strategy is to sell early-bird tickets. Aside from driving up interest and creating word-of-mouth marketing, advanced selling will give you the initial revenue.
As the event draws near, informing the public about rising ticket prices and diminishing numbers is another excellent marketing tactic. Scarcity marketing works because of people’s innate fear of missing out (FOMO).
- Minimal Cost
The good news is that the best event websites have a minimum or zero ticketing fee. When attendees key-in their PayPal or Stripe account to the event website, the payment goes directly to you, the organizer.
However, the truth is that the membership is not free. But here is something exciting – most event websites have a free trial period of three months. Plus, they do not require you to key-in your credit number.
Even better, they offer flexible packages. For those who organize events with less than 5,000 registrations, there is a free option. Once bookings grow, you can upgrade to advanced plans.
- Historical Insights
Want to know the best part? Event websites should allow you to display historical insights of registration numbers on their webpage. What this means is you have real-time information on the volume of tickets sold.
One of the organizer’s worst fears is that no one comes to the event. However, with websites like Tixily, you still have the opportunity to promote the function if the ticket sales are low.
On the other hand, if tickets are selling faster than expected, you still have time to look for a larger venue. Or perhaps, set up a waiting list so that you don’t lose disappointed registrants.
- Captures Customer Data
There is a way for you to know more about the event’s target market. In the registration webpage, attendees key-in their email address, mobile number, age, or location. Demographic data is a goldmine in digital marketing for two reasons.
First, it helps define customer groups. Events can be marketed depending on the customer group’s profile and preferences.
Secondly, demographic data will determine future business plans. For instance, if more attendees come from a specific location, similar events may be sponsored in those locations.
These four features will be your guide in choosing the best website for your next event. Take a good look at their website to know more about them.